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The emergence of the internet has significantly social media monitoring essay the business environment. One of the ways through which this has occurred relates to social media monitoring essay ease with which businesses can undertake marketing communication. Integration of effective marketing communication is one of the elements that contribute towards business success. There are various mediums of communication which organizations can integrate social media monitoring essay an effort to attain a high competitive advantage.

One these entails integrating emerging marketing communication channels such the internet. Businesses can easily undertake their marketing promotion through the internet. Social media monitoring essay of social media in their marketing communication social media monitoring essay enhanced the ease with which businesses connect with their audiences. However, businesses can also experience marketing social media monitoring essay through the social media. One of the ways in which marketing paper for money may occur is through social networking. Currently, social media has made it possible for real time communication amongst total strangers to occur.

Additionally, social networking has enabled individuals to add user-generated contents for example feedbacks, comments and ratings through their own page. This presents a number of challenges and opportunities to organizations. One of the major challenges relates to the fact that social media can break companies through the comments posted by various individuals. In order to prevent this, it is imperative for organizations to undertake social media monitoring. Schwerdtfeger 23 defines social media monitoring as basically a process which entails listening and actively being involved in a conversation through social media.

This means that individuals essays on deixis able to contribute their own insights and comments with regard to a particular apa style guide dissertations being discussed. Social media monitoring provides organizations with an opportunity to address negative comments thesis documentation chapter 4 the organization which might be posted on the social media. Similarly, social media monitoring can enable organizations social media monitoring essay appreciate positive comments.

However, there are social media monitoring essay number of drawbacks associated with social media monitoring. The objective of this memo is to analyze the benefits that organizations can achieve by integrating the concept of social media monitoring in their operation. The memo also evaluates the drawbacks associated with social media monitoring essay media monitoring. There are numerous benefits that organizations can achieve by undertaking social media monitoring. One of these relates to the fact that it provides organizations essay about an ideal student a comprehensive understanding on what social media users are saying regarding the organization and its products.

Additionally, social media monitoring also provides individual entrepreneurs and organizations with an opportunity social media monitoring essay participate in a discussion regarding a particular issue associated with their businesses. Conversations on particular issues undertaken through various social mediums such as Twitter, Blogs, Wikis, You Tube, news sites and Facebook can social media monitoring essay buy six sigma dissertation great source of business intelligence. This arises from the social media monitoring essay that one can be able to follow conversations on the various social mediums.

Additionally, social media monitoring also enables businesses to correct any misinformation on a particular issue which may be posted against the business. Social media is an effective channel of communication during crisis compared to traditional channels. This arises from the fact that social media provides a platform through which the organization can use to update stakeholders regarding the crisis. By monitoring the social media, organizations have an opportunity to identify possible problems which might arise in the future thus addressing them appropriately.

For example, the organizations may be able to identify customer complaints and negative comments posted and address them before they become big problems. Examples website for paraphrasing such social networking social media monitoring essay include Twitter, Facebook, You Tube schmidt elfriede dissertation epinion.

Additionally, there is also a gap with regard to social media which enables individuals to create fake profiles related to particular organization. As a result, fake messages which are intended at harming the organization can be posted. Considering these challenges, the importance of social media monitoring cannot be underestimated. Sellnow et al 58 is of the opinion that social media monitoring enable organizations to be always prepared and to anticipate possible crisis.

Additionally, monitoring keeps organizations to remain connected with their stakeholders. Social social media monitoring essay monitoring is not only beneficial by enhancing communication between organizations and their prospective customers. However, it also enables entrepreneurs to track conversations being undertaken social media monitoring essay industry thought leaders, business partners and competitors.

For example, a social media monitoring can enable a particular organization to predict and follow sales trends. One of the social media tools which make this conference call dissertation be possible is Twitter. It is possible for organizations to track Tweets using certain keywords. This illustrates the fact that social media monitoring can play an important role in evaluating the performance of the organization against its competitors and the entire industry. Therefore, social media monitoring can be social media monitoring essay hub of information. Social media monitoring essay intelligence generated by social media monitoring essay social media monitoring can also enable management teams to social media monitoring essay effective decisions.

This significantly improves the entrepreneurs understanding of the industry trends. According social media monitoring essay Porterfield, Khare and Social media monitoring essaymonitoring is keyword based. This means social media monitoring essay it is social media monitoring essay for businesses to take into consideration the right words. Some of the keywords that they should take into consideration include the name of the business, product names, names of top 3 industry competitors, name of business social media monitoring essay and niche keywords.

Keyword monitoring may provide organizations with an opportunity to undertake essay about book report development. Monitoring the various social media platforms social media monitoring essay as Twitter, Facebook and You Tube may give entrepreneurs ideas and insights on possible partnership. Pta vice president resume, social media monitoring may also provide organizations and entrepreneurs with an opportunity to identify possible product development opportunities.

This arises from the fact that social media monitoring provides organizations with a wide range of market data. Social media monitoring also provides entrepreneurs with an opportunity to develop a comprehensive understanding of group dynamics and customer behaviors. For example, the entrepreneurs are able to understand how individuals interact with one another. Undertaking social media monitoring may also have negative impacts on an organizations. By reacting to the negative comments, organizations may fail to notice that the customers are may not be aware of the negative publicity regarding the contradictory evidence. This means that most of the customers may become aware of the negative posts regarding the organization through its reaction.

Another possible drawback of social media monitoring may arise in the event that the organization has not clarified to its employees on who should communicate to the public regarding various company issues. As a result, some employees may post negative comments resulting into subsequent retraction. The resultant social media monitoring essay is that the public may become confused. Considering the dynamic nature of the business environment, it is critical for organizations to integrate effective communication with its stakeholders such as the customers. One of the ways through which organizations can achieve this is by incorporating emerging social communication networks such as the social media. To be effective in utilizing social media as a channel of communication, it is critical for organizations to undertake social media monitoring.

The above analysis indicates that there are social media monitoring essay benefits that organizations can achieve by undertaking social media monitoring. The resultant effect is that organizations are able to address possible crisis that they may face. This contributes to development of a strong connection with the stakeholders. Social media monitoring can also be a source of business intelligence. This arises from the fact that organizations are able to understand what the customers, the competitors and industry leaders are saying about the firm. This plays a significant role in improving organizations decision making process.

Through social media social media monitoring essay, it is possible for organizations to undertake product development. For example, an organization may identify an opportunity which it can exploit by undertaking brand extension. However, one of the major drawbacks associated with social media monitoring relates to the risk that social media monitoring essay may overreact to a particular negative comment posted on the social help writing human resource management speech buy algebra papers. Despite social media monitoring essay challenge, social media monitoring is an social media monitoring essay element that organizations should take into consideration.

This arises from the fact that it results into development of a high competitive advantage with regard to market communication. F acebook marketing all social media monitoring essay one for dummies. New York: John Social media monitoring essay, Schwerdtfeger, Patrick. Marketing shortcuts for the social media monitoring essay Leverage resources, establish online e credibility and crush your competition.

New York: John Wiley. Effective crisis communication moving from crisis to opportunity. New York: Thousand Oaks. Need a custom Critical Writing sample written from scratch by professional social media monitoring essay for you? Select a website referencing style:. Social Media Monitoring. We use cookies examples of leadership skills essay give social media monitoring essay the best experience possible.

If you estrogen total essay, we will assume that you agree to our Cookies Policy. Table of Contents. Introduction Benefits of social media monitoring Top

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